Dragon Fruit (Pitaya): The Pink Superfruit Cafés Love

Few ingredients turn heads like dragon fruit. That electric pink colour practically sells itself — and behind the looks is a light, refreshing flavour that is perfect for bowls and soft serve. Here is what you need to know about pitaya.

What is dragon fruit (pitaya)?

Dragon fruit — known as pitaya in Latin America — is the fruit of a climbing cactus. The variety used for those striking magenta bowls has deep pink flesh and a mild, subtly sweet flavour. It is naturally low in sugar, refreshing, and impossibly photogenic.

What does it taste like?

Pitaya is delicate and mildly sweet — think a cross between kiwi, pear and watermelon, without being sugary. On its own it is light and clean; blended with passion fruit (as in ours) it gains a bright, tangy lift that makes it genuinely crave-able.

Why cafés love it

  • Colour that sells: that hot-pink hue is made for social media.
  • Refreshing and light: a perfect summer counterpoint to açaí.
  • Vegan and dairy-free: everyone can enjoy it.
  • Machine or scoop: works in a soft-serve machine or straight from the tub.

How to serve it

Serve pitaya as a vibrant bowl topped with fresh fruit and granola, swirl it next to açaí for a two-tone bowl, or run it through a soft-serve machine for that silky finish. Just defrost to a pourable mix and go.

Add pitaya to your menu

Dragon Fruit with Passion Fruit 10kg
Dragon Fruit & Passion Fruit 10kg
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Pitaya and Passion Fruit Cream 1.7kg
Pitaya & Passion Fruit Cream 1.7kg
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Frequently asked questions

Is dragon fruit the same as pitaya?

Yes — pitaya is simply the Latin American name for dragon fruit.

What does dragon fruit taste like?

Mild and subtly sweet, like a mix of kiwi, pear and watermelon. Ours is blended with passion fruit for extra tang.

Is pitaya good for soft-serve machines?

Yes. Defrost to a pourable mix and it runs beautifully through a machine, or scoop it from the tub.

Where can I buy pitaya in Adelaide?

Braussie supplies dragon fruit (pitaya) wholesale and in home sizes across South Australia.

Key takeaways

Dragon fruit (pitaya) is the light, refreshing, electric-pink superfruit that cafés love for its looks and its clean flavour. Vegan, machine-friendly and endlessly photogenic, it is the perfect partner to açaí. Explore our dragon fruit range.