Few ingredients turn heads like dragon fruit. That electric pink colour practically sells itself — and behind the looks is a light, refreshing flavour that is perfect for bowls and soft serve. Here is what you need to know about pitaya.

What is dragon fruit (pitaya)?
Dragon fruit — known as pitaya in Latin America — is the fruit of a climbing cactus. The variety used for those striking magenta bowls has deep pink flesh and a mild, subtly sweet flavour. It is naturally low in sugar, refreshing, and impossibly photogenic.
What does it taste like?
Pitaya is delicate and mildly sweet — think a cross between kiwi, pear and watermelon, without being sugary. On its own it is light and clean; blended with passion fruit (as in ours) it gains a bright, tangy lift that makes it genuinely crave-able.
Why cafés love it
- Colour that sells: that hot-pink hue is made for social media.
- Refreshing and light: a perfect summer counterpoint to açaí.
- Vegan and dairy-free: everyone can enjoy it.
- Machine or scoop: works in a soft-serve machine or straight from the tub.
How to serve it
Serve pitaya as a vibrant bowl topped with fresh fruit and granola, swirl it next to açaí for a two-tone bowl, or run it through a soft-serve machine for that silky finish. Just defrost to a pourable mix and go.
Add pitaya to your menu
Frequently asked questions
Is dragon fruit the same as pitaya?
Yes — pitaya is simply the Latin American name for dragon fruit.
What does dragon fruit taste like?
Mild and subtly sweet, like a mix of kiwi, pear and watermelon. Ours is blended with passion fruit for extra tang.
Is pitaya good for soft-serve machines?
Yes. Defrost to a pourable mix and it runs beautifully through a machine, or scoop it from the tub.
Where can I buy pitaya in Adelaide?
Braussie supplies dragon fruit (pitaya) wholesale and in home sizes across South Australia.
Key takeaways
Dragon fruit (pitaya) is the light, refreshing, electric-pink superfruit that cafés love for its looks and its clean flavour. Vegan, machine-friendly and endlessly photogenic, it is the perfect partner to açaí. Explore our dragon fruit range.

